Reviews and advice on private entertainment talents

We are a Tripadvisor with ranked customer reviews on private entertainment talents, such as musicians, DJs, chefs and photographers. On Talentap.me and our mobile app, customers can a) find a talent by occa-sion, b) write and read authentic reviews on talents, and c) contact and book directly with the talent. Talents can showcase their services and promote their Talentap profile via social media. Advertisers can target customers with complementary services.

10/2013 - 03/2013

Co-Founder & Chief Designer at Talentap, in London.

CEO, Jacqueline J. Lam. CTO, Jonas Simkus.

UX/UI Design, Front-end development


Hackathon Winner - AngelHack, AppHACK in London 2013

The birth of Talentap. Among the only two teams out of 256 participants to enter the 12-week HACKcelerator program with a trip to Silicon Valley. A panel of 12 judges assessed a 3-min pitch by each team.

Dotforge Accelerator, in Sheffield, UK

Raised pre-seed funding after working on the idea for three months. Completed the three months accelerator (March 2014 - May 2014).



Problem

Lack of centralized and ranked customer reviews on talents. Most talents lack web presence and have low visibility on major search engines.

It's difficult for customers to decide which talent to book. Talents can't afford web optimization, SEO, Pay Per Click, or digital marketing.

Solution

Talentap provides review and advice on private entertainment talents, which will help customers to book the right talent. We use smart algo-rithms to rank and display talents. We consolidate once fragmented in-formation into a centralized database of talents. We have made it effort-less for talents to create a profile, promote their services, invite past cus-tomers to write a review, and monetize their services directly with the customer. It costs nothing for talents and customers to use Talentap. We take a small % on each booking.


Two pivots

Pivoted from mobile first to web first, which allowed us to grow faster. Pivoted during the accelerator from Talentap to another product Boutiny, because we couldn't solve the problem of matching demand and supply, profitably.

These are the three reasons. Firstly, we are competing against word of mouth. Most customers know someone who can entertain. Secondly, it is expensive to prove repeat purchase due to low frequency of purchase. Thirdly, artists are willing to play at bars and clubs without any costs.


Branding

Color Pallette


App Design

Launch image
Talent types list, scrollable
DJs list
DJ's profile, scrollable
Chef's profile, scrollable
Confirm booking
Side bar
My bookings list, scrollable
My booking detail

Landing Page | Version 1


Landing Page | Version 2


Talent's Profile Page | Showcases

Talent's Profile Page | Reviews

Information Architecture


10/2013 - 03/2013

Co-Founder & Chief Designer at Talentap, in London.

CEO, Jacqueline J. Lam. CTO, Jonas Simkus.

UX/UI Design, Front-end development